Total body workout
with resistance Band

 

CONTEXT

Wellness is important to the health of the members of 1199SEIU United Healthcare Workers East. "Caring for those who care for others"

 

CHALLENGE

Charged with cost savings of $1M by the Board of Trustees how do we show we are taking proactive measures to improve the health of our members.

 

SOLUTION

I hired a fitness instructor to do a demonstration to over 300 delegates how you can get healthy by spending 20 minutes a day. The photographers were used in presentations to the employers who make contributions that affords the union members their health benefits.

 

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Total body workout
with resistance Band

 

CHALLENGE

You've done this for over 300 members, how do you get the nearly 1 million covered lives to do the same.

 

SOLUTION

I worked with the instructor, and our team of writers to create a workout that did not need a gym, could travel from work to home and could be done on a 20 minute break.

 

The box set included the resistance band, a DVD that a member could use at home and a booklet with the same step-by-step instructions that could fit in your pocket.

 

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  TRAILER   BEGINNER   INTERMEDIATE   ADVANCED

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Total body workout
with resistance Band

 

As Executive Producer and creative lead on this campaign I coordinated with the talent, sat in on rehearsals and run-throughs with the crew and Director.

 

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