1199SEIU CHILD CARE FUNDS' GALA

 

CONTEXT

Members of the 1199SEIU United Healthcare Workers East receive child care benefits through the 1199SEIU Child Care Funds. As a community outreach they provide a scholarship to individuals who are not members. The Gala is an annual fundraiser that funds the scholarship.

 

CHALLENGE

Create a brand for each year's event that is consistent with the brand, appealing to the funders and uses the theme of that year's gala. The 2014 venue was an art deco style far from the organization's brand.

 

SOLUTION

I had a photo shoot of the children who received the scholarship in 2013 to remind the funders what their contributions supported. We embraced the art deco and incorporated it into the events brand. I produced a video that was displayed at the gala for the Board of Trustees to see how their contributions improves the lives of the members.

 

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2014 Design

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2013 Design

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